Miss Tecumseh is the oldest running annual beauty pageant held in Essex County in Ontario, Canada. First held in 1976, the Miss Tecumseh Pageant has become a prestigious title, attracting participants from 17 to 27 from across the region including Windsor, LaSalle, Amherstburg, and more. The pageant is associated with the annual Tecumseh Corn Festival which is one of the top-rated Festivals in Ontario.

Currently, under the ownership and operations of Sonny Borrelli, the Miss Tecumseh Pageant and its new team is excited for this collaboration to continue the strong spirit of pageantry within Windsor Essex County.


Sonny Borrelli, Executive Director

Sonny’s involvement in pageants began in 2002 but expanded in 2014 when he became the Miss Universe Canada Regional Director of Western Ontario and more recently in 2022 when he acquired the rights to Miss Windsor, Miss Tecumseh and Miss LaSalle. As the director he over see’s the entire production including recruiting and developing the beautiful and talented young delegates in Western Ontario. Sonny graduated from the University of Windsor with a Bachelors Degree in Business Administration. He and his brother took over the family wine business Borrelli Cellars and have made it one of the most successful winemaking facilities in South Western Ontario.

At an early age, Sonny developed a passion for being on stage. He began hosting fashion shows, charity events, galas and weddings. Since 1997, he has been the ring announcer for Border City Wrestling and Host of Raise your Voice singing competition. Although he maintains a busy work schedule, Sonny still regularly makes time for hosting endeavours and charity work.


Jillian Parent, Managing Director

A love for dance and being on stage, led Jillian to the world of pageantry in 2010. Since taking that first step in a meet and greet room for the Miss Tecumseh Pageant, she was hooked and has been involved in the industry for almost 12 years. Her resume includes competing in other local pageants and eventually winning the Miss Tecumseh title in 2014, a contestant and later trainer in the Miss Universe Canada Western Ontario pageant alongside Sonny Borrelli, and representing Canada at the 2016 Miss Galaxy International Pageant.

Jillian’s current title is one she holds dear as the Managing Director of the Miss Tecumseh Pageant which she has held for the past 7 years. As a primary teacher and future administrator, Jillian loves being involved in the community and helping her students fulfill their full potential in whatever direction they choose. She applies that same passion to all of her contestants. Each pageant season, she strives to inspire confidence, poise, grace, and philanthropy opportunities for all of the contestants, and that work continues beyond pageant day. Helping young ladies find a goal they want to achieve in life and try taking steps towards that goal through pageantry by creating a network of role models with positivity and growth development is Jillian’s mission. As a recent graduate of the Master’s of Education in Educational Leadership Program at Yorkville University, Jillian hopes to extend the welcoming and supportive hand that she gives to her students to all the contestants of the Miss Tecumseh Pageant and beyond in order to continue the spirit of the pageant well into the future.